Content should be
BORING
I mean it. The work should be creative, not chaotic. When the process is solid, the work gets good. Less starting from scratch and fewer fire drills.
Most teams don’t have a content problem. They have a process problem.
Hi, I’m Danielle
I’m a strategic content marketer who turns scattered requests into a repeatable content system. Let’s work together.
I’m really good at…
Messaging and positioning
I translate product changes into plain language people can understand, then make sure it stays consistent across every touchpoint.
Content operations and governance
I build the guardrails that keep content consistent as teams grow: templates, definitions of done, review paths, and governance that actually gets used. The result is faster shipping and fewer “wait, what version is this” moments.
Featured Work: Building a Cross-Functional Content Workflow Under Pressure
Editorial strategy and prioritization
I help teams stop creating content for the sake of creating content and start publishing with intent. What we’re making, who it’s for, how it fits together, and what success looks like before anyone opens a doc.
Featured Work: Shifting Camtasia into the “AI Video Editor” Category with a Trust-First Framework
SEO and AEO
Search optimization is not a final step. I build it into planning, structure, and iteration, then use performance signals to decide what to improve next.
Featured Work: Turning a Retired Product Page Into a Revenue Generator
“I often find myself asking, ‘What would Danielle do?’ Her expertise goes way beyond her skills as a content strategist; she’s a problem solver through and through.”
– Ashley Thompson, UX Designer 2 at TechSmith
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Promoted twice: Marketing Content Specialist → Strategist (2022) → Senior Strategist (2024)
I lead SEO/AEO-driven content strategy and content operations across TechSmith’s web ecosystem, working cross-functionally to turn messy inputs into clear narratives, shippable pages, and measurable visibility.
I’m accountable for organic performance and modern search readiness (including AI search). That includes managing our SEO agency relationship, building reporting that non-SEO folks really use, and creating systems that keep quality high, even when the volume gets wild.
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I owned OLC’s email marketing, newsletters, and promotional campaigns supporting conferences and courses, while also creating website and social media content. The role was equal parts execution and coordination: keeping message + timing aligned across channels so program and event marketing shipped cleanly and consistently.
Highlights:
Owned newsletter + campaign email strategy and execution for conferences and course marketing.
Supported website content and social to keep messaging consistent across channels.
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I supported FER’s digital presence end-to-end, publishing and optimizing editorial content for SEO, keeping the site healthy through a migration to WordPress, and helping the team pivot into online events when COVID upended the usual playbook.
Highlights:
Partnered with editorial to publish and optimize content for SEO (headlines, structure, on-page basics).
Supported a website migration to WordPress—helping move content while maintaining usability and continuity.
Helped develop an online event offering during COVID as the org adapted to new audience needs.
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I curated high-performing local station news and repackaged it for national audiences, rewriting framing and narrative, so stories traveled beyond their original market without losing accuracy or urgency. The job was equal parts editorial judgment and distribution instinct: knowing what would land, shaping it fast, and hitting deadlines.
Highlights:
Curated local station news content and adapted it for broader/national appeal—tightening headlines, context, and narrative for wider reach.
Pitched and placed stories with major outlets (including AOL, Yahoo, and Daily Mail) through syndication partnerships.
Supported priority placements that drove incremental revenue, operating in a high-velocity environment with strict editorial standards.
I have experience
And a degree
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Radio Talent & Production, 2011
My arts degree in Radio might raise a few eyebrows, but it’s been one of the most important foundations for my success in marketing. Studying radio taught me how to communicate clearly, connect with an audience on a personal level, and think critically about the structure and impact of storytelling.
I developed a deep curiosity about how messages are crafted and received—skills that now influence everything from campaign strategy to content development. Radio also gave me early, hands-on experience with writing for the ear, interpreting feedback, and collaborating in creative environments—all essential skills I use daily in my marketing work.
I’m good with tools
And I’m a real human
When I’m not building content systems, I’m usually hiking with my dog, practicing yoga, learning the bass guitar, or exploring Grand Rapids, Michigan.
Let’s talk
If all this sounds good to you, reach out.